Challenge: Find a business that needed a rebrand. Design a new logo, aesthetic, building, vehicle, merchandise, and commercial.
I chose a family restaurant from my hometown called The Gateway Cafe.
Here are the logos I created for the cafe. I included a pictorial mark, lockup, and letterform.
![](https://cdn.myportfolio.com/e7a03c58-35aa-452f-9df9-4dc4745adb08/e6c1d8e0-fb89-437d-ab02-934eef6c3052_rw_1920.png?h=7b87c40727963c183ad6920359859349)
![](https://cdn.myportfolio.com/e7a03c58-35aa-452f-9df9-4dc4745adb08/be6729b2-0822-44c9-a986-d82c6fd75ef2_rw_1920.png?h=3e496079b47444e3287b317d10fabdee)
![](https://cdn.myportfolio.com/e7a03c58-35aa-452f-9df9-4dc4745adb08/f1e9fc7d-9bbb-4c35-89ca-96111555583d_rw_1920.png?h=f093fcdc11dfb1a6934fa8f9a308b4d5)
![](https://cdn.myportfolio.com/e7a03c58-35aa-452f-9df9-4dc4745adb08/ced4db85-232f-48d7-a47f-f9291fc23911_rw_3840.png?h=c94f01c9aceda6e9ace4d2f19df23035)
![](https://cdn.myportfolio.com/e7a03c58-35aa-452f-9df9-4dc4745adb08/096d25c0-9647-4d15-9741-a7bf4ef90e6b_rw_3840.png?h=46a41421430861515679345932d16642)
![](https://cdn.myportfolio.com/e7a03c58-35aa-452f-9df9-4dc4745adb08/bf7489ef-1106-4501-8918-d36cf3ec6288_rw_3840.png?h=e518205decf9417a150c1d95998a080d)
![](https://cdn.myportfolio.com/e7a03c58-35aa-452f-9df9-4dc4745adb08/75396f2a-1ed7-4645-8015-9da877a82b0d_rw_3840.png?h=36843043d46af4709b079becfa2f277e)
![](https://cdn.myportfolio.com/e7a03c58-35aa-452f-9df9-4dc4745adb08/1f6f3cfc-56e5-4e61-afbd-244ba975b139_rw_3840.png?h=c6b876e116b6d1b7c1a35af37a2d5049)
![](https://cdn.myportfolio.com/e7a03c58-35aa-452f-9df9-4dc4745adb08/f3543c36-8781-4b03-a61b-5c001103ff32_rw_3840.png?h=3d6b396df65107741aeaeccd3a79dd57)
Above: Here is the presentation deck for the company to look at. It includes the interior & exterior, decorations, a vehicle, and merchandise.
Below: This is the animation I made for the brand.