Challenge: I was asked to redo the Campus Activities Board (CAB) logo at Concordia University of Wisconsin.
Here is the original logo that they used. They asked that I follow the CUW color palette, used "CAB" somewhere in the logo, and fit it into a circle icon.
Here are some of my original ideas for the client to look at. They asked to see the top and middle one with different typefaces.
Here is those edits. The client decided that they wanted to go with the top option.
Here is the final solution in black and white and color.