Challenge: I was asked to redo the Campus Activities Board (CAB) logo at Concordia University of Wisconsin.
![](https://cdn.myportfolio.com/e7a03c58-35aa-452f-9df9-4dc4745adb08/bc52647c-535c-400b-adc1-8ec95bf12c14_rw_600.jpeg?h=ae23bbe0ce233484eb56e66d59ea47df)
Here is the original logo that they used. They asked that I follow the CUW color palette, used "CAB" somewhere in the logo, and fit it into a circle icon.
![](https://cdn.myportfolio.com/e7a03c58-35aa-452f-9df9-4dc4745adb08/46e29cec-354f-4383-a357-05aecbf2e236_rw_1920.png?h=cb766ee7bf69a13062c3443efbbb7055)
Here are some of my original ideas for the client to look at. They asked to see the top and middle one with different typefaces.
![](https://cdn.myportfolio.com/e7a03c58-35aa-452f-9df9-4dc4745adb08/dd11a9ac-0196-4d7c-be9a-11c1bd03cbf8_rw_1920.png?h=4b6e4007e9dc63578a35ba6262403a69)
Here is those edits. The client decided that they wanted to go with the top option.
![](https://cdn.myportfolio.com/e7a03c58-35aa-452f-9df9-4dc4745adb08/ead221fd-8481-4063-94e3-d2dca73f537a_rw_1920.png?h=cbb44e73406ec8da1313939e677582b3)
![](https://cdn.myportfolio.com/e7a03c58-35aa-452f-9df9-4dc4745adb08/aab44659-851c-4afe-a157-bb242ec26a92_rw_1920.png?h=8fd9696396670ed033dfb469315df789)
Here is the final solution in black and white and color.